Built by an Olympic Athlete Who Understands the Mental Game

Athlete Mindset was founded by Sondre Guttormsen — a Norwegian pole vaulter who has competed at two Olympic Games, holds the Norwegian indoor record at 6.06m, and won three NCAA championships at Princeton University, where he studied psychology.

After years of working with mental performance professionals to develop his own mental game, Sondre recognized a fundamental problem: the tools that elite athletes use to build mental toughness — visualization, breathwork, structured self-talk — are backed by decades of research, but they remain inaccessible to the vast majority of athletes who would benefit from them.

Mental performance professionals are expensive, concentrated near elite training centers, and unavailable to the millions of high school, college, and recreational athletes who deal with competition anxiety, performance plateaus, and the mental challenges of sport every day. Athlete Mindset was built to close that gap — using AI to deliver personalized, evidence-based mental training to every athlete, at any level, in any sport.