Privacy Policy

1. Introduction

Athlete Mindset Inc. ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website (collectively, the "Service").

This policy is a notice about our privacy practices. Some features also ask for separate permission or consent, such as microphone access, camera access, contacts access, app tracking permission, notifications, and AI data processing. If you decline an optional permission, the affected feature may not work, but you can still use other parts of the Service.

2. Information We Collect

Personal Information

When you create an account or use our Service, we may collect:

• Name, email address, Firebase user ID, authentication-provider identifiers, and account settings
• Sport, athletic discipline, experience level, age range, training goals, competition context, and preferences
• Check-ins, moods, goals, reflections, readiness, focus, stress, sleep, recovery, and training activity you choose to provide
• Voice audio during coaching sessions, processed in real time by Google Gemini AI
• Conversation text, transcripts, session messages, AI-generated summaries, action items, and coaching memories saved to your account
• Generated visualization scripts, training-session records, and generated training audio associated with your account
• Profile photos or camera images you choose to upload
• Contact names and phone numbers temporarily loaded on your device if you grant contacts permission for teammate invites
• Notification preferences and push notification tokens
• Subscription status, purchase history, app-store or billing-provider identifiers, and payment-provider customer IDs
• Survey responses, support messages, email preferences, and referral or promo-code activity
• Usage data, app interactions, diagnostics, attribution data, and marketing measurement data

Automatically Collected Information

We automatically collect certain information when you use our Service:

• Device information, app version, operating system, browser type, IP address, and device or installation identifiers
• Log data, access times, pages viewed, app events, crashes, performance data, and error reports
• Analytics and advertising measurement data used to improve the Service and understand which campaigns lead to installs, trials, or subscriptions

Consumer Health and Wellness Data

Some information you provide may be considered health, fitness, wellness, sensitive personal information, or consumer health data under certain laws. This may include readiness, focus, stress, sleep, recovery, mood, workout or training reflections, competition context, and conversation content if you choose to discuss mental or physical wellness.

• We use this information to provide the features you request, personalize mental performance training, maintain history, improve safety and reliability, and provide support.
• We do not sell voice transcripts, coaching memories, check-ins, reflections, or similar wellness content.
• We do not use raw voice transcripts, coaching memories, check-ins, or reflections for targeted advertising.
• We may share this information with processors and service providers such as Firebase, Google Cloud, Google Gemini, and analytics providers when needed to operate, secure, or improve the Service.
• We do not currently read Apple Health or HealthKit data. If we enable Apple Health or similar integrations in the future, we will request separate device permission and update this policy or provide an additional notice as required.

Contacts

If you allow contacts access, we use your contacts only to help you choose teammates to invite. Contact names and phone numbers are loaded locally for the invite picker and are not uploaded to our servers or stored in your account. If you send an invite, the message is handled by your device messaging app and carrier.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our Service
• Personalize your mental training experience
• Generate AI-powered coaching and visualizations tailored to your sport
• Track your progress and provide performance insights
• Authenticate accounts, process subscriptions, restore purchases, and prevent fraud or abuse
• Send transactional messages, push notifications, product updates, newsletters, and promotional materials where permitted or with your consent
• Measure product usage, campaign performance, trials, subscriptions, retention, and feature reliability
• Respond to your inquiries and provide customer support
• Detect, prevent, and address technical issues, security threats, fraud, policy violations, and legal obligations

4. Data Storage and Security

We use technical, organizational, and access-control measures designed to protect personal information. Your data is stored on services such as Google Cloud Platform and Firebase, which support encryption and access controls.

Voice coaching sessions are processed in real time using Google Gemini AI. Voice audio is streamed to Google for processing, and we do not save raw voice audio to your account. Conversation transcripts, message history, session summaries, action items, and coaching memories may be stored in your account so the Service can show history and personalize future sessions.

Generated visualization audio and profile photos may be stored in Firebase Storage. Contact lists are not stored by us. Push tokens are stored so we can deliver notifications if you enable them.

While we strive to protect your information, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

Retention

We keep account information, training history, transcripts, summaries, coaching memories, generated audio, goals, check-ins, and reflections while your account is active or as needed to provide the Service. We may keep certain records longer when needed for security, debugging, fraud prevention, billing, tax, accounting, legal compliance, dispute resolution, backups, or enforcement of our terms.

In-app account deletion is designed to remove your Firebase Auth account, Firestore account data, and Firebase Storage files such as generated audio and profile images. It does not automatically delete records maintained by Apple, Stripe, RevenueCat, PostHog, Crashlytics, Meta, email providers, or other third parties, and backup copies or legal records may remain for a limited period. Contact us at privacy@athletemindset.app if you want help with access, export, deletion, or third-party deletion requests.

5. AI-Powered Features & Third-Party Services

AI Voice Coaching (Aomi)

Our voice coaching feature uses Google Gemini AI to provide real-time, personalized mental performance coaching. When you use voice coaching:

• Data sent to Google: Your voice audio, conversation text, and profile information (sport, experience level, goals) are transmitted to Google AI services for processing.
• Purpose: This data is used to generate real-time coaching responses tailored to your sport and mental training needs.
• Data retention: We do not save raw voice audio to your account. Google may process and retain request data according to applicable service terms, API settings, and law. Google's general privacy practices are described in the Google Privacy Policy.
• Session records: Conversation transcripts, messages, AI-generated session breakdowns, key topics, action items, and coaching memories may be stored in your account for history and personalization.

You will be asked to consent to AI data processing before your first voice coaching session. You can decline and still use other features of the app.

AI Training Personalization

Training sessions, including visualizations and breathwork, may be personalized using Google Gemini AI. Your sport, profile data, goals, competition context, and selected training inputs may be sent to Google to customize session content. Generated text and generated audio may be stored in your account.

Other Third-Party Services

We also use the following services to operate our platform:

• Apple App Store and StoreKit - iOS subscriptions, purchase receipts, refunds, and restore-purchase support
• Apple and Google sign-in services - Account authentication when you choose those sign-in methods
• Firebase (Google) - Authentication, Firestore database, Storage, Crashlytics, cloud messaging, password reset, and app infrastructure
• Google Cloud Platform and Google Gemini - Infrastructure, AI processing, and cloud services
• RevenueCat - iOS subscription management and entitlement status
• Stripe - web subscription billing and customer portal
• PostHog - product analytics, feature flags, attribution analysis, and product diagnostics
• Meta/Facebook and Apple Search Ads - advertising attribution and campaign measurement, subject to your device permissions and applicable law
• Email, support, and survey tools - Account emails, lifecycle emails, unsubscribe preferences, support requests, and user research responses

These services have their own privacy policies governing their use of your data.

7. Your Rights

Depending on where you live, you may have rights to:

• Know, access, or receive a copy of the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your account and associated personal information, subject to legal exceptions
• Export certain data in a portable format
• Withdraw consent for optional processing, including AI voice processing, contacts access, notifications, or tracking where applicable
• Opt out of promotional communications
• Opt out of sale, sharing, or targeted advertising where applicable by law
• Limit certain uses or disclosures of sensitive personal information where applicable by law
• Appeal a denied privacy request where applicable by law

To exercise these rights, contact us at privacy@athletemindset.app. We may need to verify your identity before completing a request.

Washington residents and other users with consumer health data rights may request confirmation of whether we collect, share, or sell consumer health data, access such data, receive a list of relevant third parties, withdraw consent, request deletion, or appeal a refusal by using the same email address above.

8. Children's Privacy

Our Service is not intended for children under 13 years of age, and we do not knowingly collect personal information from children under 13. If you are under 18, use the Service only with permission from a parent or guardian. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. International Transfers

We are based in the United States and use service providers that may process information in the United States and other countries. If you use the Service from outside the United States, your information may be transferred to and processed in countries that may have privacy laws different from those in your location.

10. Breach Notifications

If we determine that a security incident triggers a legal notice obligation, including obligations that may apply to certain health or wellness data, we will notify affected users and regulators as required by applicable law.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page, updating the "Last updated" date, and taking any additional steps required by law.

12. Contact Us

If you have any questions about this Privacy Policy, privacy choices, account deletion, consumer health data, or data requests, please contact us:

• Privacy: privacy@athletemindset.app
• Support: support@athletemindset.app