Mental training for competitors
Better in practice than in competition?


That gap is trainable. Tell Aomi, your AI mental coach, about the moment you tighten up. Then rehearse it for a few minutes a day, before you’re in it.
Built by Sondre Guttormsen, two-time Olympic pole vaulter.

Your body is trained. Is your head?

The night before.
Your head runs the whole race in bed.

On the line.
Same swing as the range, a different player on the first tee.

After the mistake.
One bad hole becomes five.
Athlete Mindset trains the moments that break in competition.

How it works
A few minutes a day, before the moment that counts.
1Start with your moment.
Answer a few quick questions: your sport, what holds you back, when the pressure peaks, and the word you want in your head.
2Get a starting plan built from your answers.
Short rehearsals each day, chosen for what you told us.
3Rehearse it in a few minutes.
Headphones in, eyes closed if you can.


Meet Aomi
A coach you can talk to the night before.
Talk out loud or type. Aomi asks about the moment, suggests a short session that fits the minutes you have, and remembers what helped, only if you let it.
- Talk or chat, whichever suits the moment.
- You control memory: turn it off or delete it.
Aomi is AI and can make mistakes. It isn’t a therapist or an emergency service.
Meet Aomi


From the night before to the debrief.
Short sessions for each part of competition: the days before, the night before, race morning, and the reflection after.
- Days outPicture the start, and the plan if it goes sideways.
- The day beforeWind down, and keep tomorrow for tomorrow.
- Race morningA few minutes to breathe and settle.
- AfterA short debrief: what to keep, what to change.

Everything you need before, during and after.

Courses
Short lesson series, from your first practice to a race-day routine.
Visualization
Guided rehearsals of your moment, in your sport, a few minutes each.

Breathwork
A visual rhythm to follow. Four in, four out.

Sleep the night before
Quiet the replay and let tomorrow wait.
Journal
Put it into words after training or a race.
Progress
Practice days, your streak and what is starting to work.
Why it exists
Built by an athlete who knows the gap.
Sondre Guttormsen reached his first Olympic Games with the physical level to compete, and an injury ended it before it became the performance he had imagined. Three years later he was back in an Olympic final in Paris. Along the way he studied psychology at Princeton, asking one question: how do athletes perform freely when the result matters? Athlete Mindset is built around that question.
Two-time Olympian (Tokyo, Paris) · Norwegian record holder · three-time NCAA champion · Princeton psychology graduate
Read the storyYour data, plainly.
- Talking to Aomi is optional, and it asks first.
- We don’t save raw voice audio.
- Memory can be turned off or deleted at any time.
- Nothing is sold or used to target ads.
Questions
Who is it for?
Athletes who are better in practice than in competition: runners, triathletes, golfers, tennis players, track athletes, swimmers and more, from club level to elite. If nerves, overthinking or one mistake tend to change how you compete, it is built for you.
Do I need to be good at visualization?
No. Lessons are short and guided, and they start simple: you listen and picture one moment at a time. It gets easier with reps, like any skill.
How much does it cost?
Athlete Mindset is free to download and free to try. Continued access is a subscription in the app; the plan length and price are shown before you subscribe, and you can cancel any time in your iPhone settings.
What is Aomi?
Aomi is the AI coach inside Athlete Mindset. You can talk out loud or type; Aomi asks about the moment, suggests a session that fits the time you have and, if you allow it, remembers what helped. Aomi is AI and can make mistakes. It isn’t a therapist or an emergency service.
Is my voice recorded?
Talking to Aomi is optional and asks for your consent first. To reply, your voice and the conversation are sent to the AI service that powers Aomi, and we don’t save raw voice audio. You can delete sessions and coaching memories in the app. The privacy policy has the details.
Which ages can use it?
Athletes aged 13 and over.
Is there an Android app?
Not yet. Athlete Mindset is on iPhone (iOS 17 or later).
Which languages does it support?
The new Athlete Mindset experience, including Aomi, is in English.
